Re: Word of Mouth
Google, social, LLMs—all feed on what people say. No buzz? No discovery. Dust off Purple Cow or risk paying for LLM ads by 2026. ‘Brat Summer’ spread in days—your brand can too.
Supabase, a developer tool, is an early example of the impact word of mouth on LLMs can have, they just surpassed 2 million users, much of that, driven by LLM adoption. When developers ask for a cloud database, that’s the one mentioned.
If you don’t have word of mouth, you don’t have anything for the LLMs to feed on and respond to queries.
You can wait till there are ad products, that put your product in front of the agents. To pay for that exposure.
Or maybe now is the time to dust up on the WOM principles by reading: Seth Godin Purple Cow, Unleashing the Ideavirus, Made to Stick and The Tipping Point.
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Dig deeper
Books: Purple Cow, Unleashing the Ideavirus, Made to Stick, The Tipping Point, Word of Mouth Marketing.
Podcast discussions of the books/principles: Purple Cow, Made to Stick, The Tipping Point, Word of Mouth Marketing.
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