Skill files
As brands experiment with how they meet their customers in an AI world, many are turning to Agents or Agentic experiences inside chatbots.
The next layer is sharing skill files. Swapped like mp3’s. Here, use this, it’ll blow your mind.
Recall, skill files are markdown instruction sets that give agents specific capabilities or personas.
You can imagine Pepsi with a summer of fun skill, letting the organiser in your friend group plan out a summer of activities. Or Pillsbury hosting your first thanksgiving skill. Or Macy’s holiday season planner.
Skill files need not be limited just to intelligence chat interfaces, they could be game generators, video generators or even music. Providing creative flexibility for brands to adapt and ultimate proof of how a brand shows up in their customer’s lives.
The ease of distribution isn’t there yet, nor is the mainstream adoption, come end of 26. It may be. We head into summer with Siri anticipated to launch to 2b consumers, an accelerant on consumer adoption.
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Tactic
For end of year plans, consider if or how a skill file could deliver value to your customers.
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